James Hoffman's Exasperated Reaction to iOS Coffee Scale Apps

I enjoy James Hoffman on YouTube at the best of times. He knows a lot about coffee (he set up Square Mile, which is probably the best mail order coffee company in the UK), but what I loved about this video is his reactions to “smart” coffee scale apps.

For most, even having a scale for coffee is a bit over the top, but these apps try and do everything for the most intense of coffee-lover hipsters. What holds them back is that, without any exceptions, their design is frustrating and ugly. This is a disease across so many accompanying iOS apps. Their existence is a selling-point rather than because they meet any explicit need from users. And on the rare occasion they might try to do something useful, the lack of testing or any focus on users means the end result is terrible.